The core competitiveness of quantitative investment in the AI era lies in human creativity and emotional intelligence

AQR co-founder and dean of Northwestern University’s Kellogg School of Management co-authored an article pointing out that AI can automate most analytical and technical capabilities in quantitative investment, making creativity and emotional intelligence enduring competitive advantages that are difficult to replace. AQR is leveraging the Quanta Academy, launched in 2015, to expand relevant capability development, while Kellogg School of Management also promotes students’ simultaneous development of analytical skills and soft skills through programs such as MBAi. Research shows that the impact of AI on empathy is not fixed, and depends on tool design choices and organizational culture building.