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Researcher publishes paper on interaction effects of digital nudges in optimal stopping games

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Batisse Manhardt and Ja-Nae Duane published a paper based on a 2^3 between-subjects factorial experiment (N=181) of the secretary problem, examining the individual and combined effects of three types of digital nudges—anchoring, salience, and social proof—on stopping behavior and outcome quality in sequential decision-making tasks. The study found that anchoring nudges significantly increased exploration (b=1.207, p=.017), while salience nudges had the smallest effect. The combination of anchoring and social proof nudges yielded the worst outcome quality ($181.83 vs. $192.21 for anchoring alone), and outcome quality decreased monotonically as the number of nudges increased.

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21 Oct
  1. arXiv q-fin
    Digital Nudging in Optimal Stopping Games: Adversarial Interactions in Layered Choice Architecture

    A 2^3 between-subjects factorial experiment (N=181) based on the secretary problem examines the individual and combined effects of three types of digital nudges—anchoring, salience, and social proof—on stopping behavior and outcome quality in sequential decision-making tasks. The study finds that anchoring nudges significantly increase exploration (b=1.207, p=.017), salience nudges have the smallest effect, and the combination of anchoring and social proof nudges yields the worst outcome quality ($181.83 vs. $192.21 for anchoring alone), with outcome quality monotonically decreasing as the number of nudges increases.

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